Marketing News

CIM Relaunches and Rebrands

CIM Relaunches and Rebrands

The World's oldest and largest marketing organisation, the Chartered Institute of Marketing (CIM), has relaunched with a new identity and plan to become 'more relevant and engaging' using all the tools available to the 21st century marketer.

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Lagging on Social Media

Australian Business Lagging Behind on Social Media

Even though consumer use of social media to research brands and purchases is now widespread, Australian businesses are lagging behind in their use of the channel. Are they missing a trick by essentially ignoring an important aspect of the consumer journey.

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Digital Marketer is 5th Hardest Role to Fill

Digital Marketer is 5th Hardest Role to Fill in Australia

With a plethora of course options for marketers at any stage of their career, this article examines the current state of marketing education in Australia and asks, if there is a skills shortage in digital marketing, is the education sector wholly responsible or does business have a case to answer for?

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The Independent: Marketing Education

The Independent: Marketing Education

Independent journalist and marketing consultant, Linda Loose, takes a closer look at Chartered Institute of Marketing (CIM) qualifications and talks to Australian College of Marketing students about their educational experiences.

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