We’re asking marketers and employers about their current and long-term expectations.
The results should uncover some interesting insights to help you plan and safeguard your long-term career in marketing.
The World's oldest and largest marketing organisation, the Chartered Institute of Marketing (CIM), has relaunched with a new identity and plan to become 'more relevant and engaging' using all the tools available to the 21st century marketer.
Even though consumer use of social media to research brands and purchases is now widespread, Australian businesses are lagging behind in their use of the channel. Are they missing a trick
by essentially ignoring an important aspect of the consumer journey.
With a plethora of course options for marketers at any stage of their career, this article examines the current state of marketing education in Australia and asks,
if there is a skills shortage in digital marketing, is the education sector wholly responsible or does business have a case to answer for?
Independent journalist and marketing consultant, Linda Loose, takes a closer look at Chartered Institute of Marketing (CIM) qualifications
and talks to Australian College of Marketing students about their educational experiences.