The World's oldest and largest marketing organisation, the Chartered Institute of Marketing (CIM), has relaunched with a new identity and plan to become 'more relevant and engaging' using all the tools available to the 21st century marketer.
This article explains why a mission statement is important and describes how to develop one. It also includes examples and will help you develop a mission statement that resonates with your customers and motivates your organisation's employees.
There's a whole heap of marketing communications tools out there, but how do you know which are best for you and your target audience.
This article introduces marketing communications and will help you plan a campaign.
With a plethora of course options for marketers at any stage of their career, this article examines the current state of marketing education in Australia and asks,
if there is a skills shortage in digital marketing, is the education sector wholly responsible or does business have a case to answer for?
Independent journalist and marketing consultant, Linda Loose, takes a closer look at Chartered Institute of Marketing (CIM) qualifications
and talks to Australian College of Marketing students about their educational experiences.