Postgraduate Diploma in Marketing

  • Start date: 9 March 2015
  • Duration: 12 months
  • Entry: Marketing qualifications plus senior experience
  • Delivery: Part-time blended learning

This 'gold standard' qualification is truly postgraduate as it extends well beyond the level taught in undergraduate programs.

If you already have a marketing degree and senior experience, this qualification will equip you the knowledge and skills to propel your career to the highest levels of management.

The program focuses on the strategic aspects of marketing management central to an organisation's success in today's competitive business environment. You will develop the latest skills and knowledge required to apply effective marketing strategy and planning.

In conjunction with the CIM's Continuing Professional Development program, this qualification leads to 'Chartered Marketer' status and 50% credit on Masters programs at several leading Australian universities.

This qualification is delivered online and supported by regular live webinars and optional face-to-face study sessions at the start of each module. You are supplied with high-quality printed course materials and have access to multimedia resources through our Study Portal.

The qualification has four modules:

  • Emerging Themes
    This module involves critically evaluating the impact of a range of new and emerging themes in marketing, business organisations and the changing marketing environment. It will help you build and refine the skills necessary to anticipate and adapt to future changes.
  • Analysis and Decision
    This module involves performing a strategic audit of an organisation. The audit entails assessing the capability and capacity to deliver business and marketing strategy, and recommending a strategic option based on a critical evaluation of those available.
  • Marketing Leadership and Planning
    This module involves developing high-level marketing strategy to deliver an organisation's value proposition and business goals in the short, medium and long terms. You will analyse the corporate strategy, determine a range of high-level marketing and relationship strategies, and demonstrate how these strategies will deliver growth, CSR goals, ethics and key strategic decisions.
  • Managing Corporate Reputation
    This unit explores the ways in which an organisation can minimise the gap between how it wants to be seen and the way stakeholders actually perceive it. It also looks at potential problems related to this gap such as underperformance, destabilisation, financial difficulties, leadership change, fall in market value, and difficulty in raising finance and recruiting.

For further details, please request 'More Information' at the top of this page.

One of the following:

  • CIM Professional Diploma in Marketing or CIM Advanced Certificate in Marketing
  • A bachelors or masters degree (or equivalent) with at least half the credits in marketing

If English is not your first language, you will need IELTS 6.5 or Trinity ISE III/IV.

To study this qualification you will need internet access, preferably broadband, in order to log onto our online Study Portal and to participate in online tutorials. You will also need a headset that incorporates a microphone for online tutorials.

Apart from a web browser, the only software requirements are a PDF reader plus standard office automation software to write your assignment.

The fees are $1950 per module ($7800 for all four modules) plus CIM membership and assessment fees.

All fees are tax deductable and can be spread over the duration of the qualification.

Included in the fees are:

  • Study sessions - each module starts with an optional face-to-face study session.
  • Live webinars - regular live web-based tutorials.
  • Study guide - high-quality printed course notes to guide your learning and to provide additional reading and self-assessment exercises.
  • Assignment feedback - we review your assignment drafts to ensure they are up to the required standard before final submission to the CIM.
  • Tutor support - through phone, email and our study portal.
  • Study portal - a wealth of multimedia study materials, including recorded lectures, and the opportunity to network with other students through forums.

For further details, please request 'More Information' at the top of this page.