Professional Diploma in Marketing

  • Start date: 9 March 2015
  • Duration: 12 months
  • Entry: Marketing qualifications or experience required
  • Delivery: Part-time blended learning

Propel your career with a prestigious international marketing qualification. It's rigorous and practical, and accredited by the World's oldest and largest organisation for professional marketers.

Chartered Institute of Marketing qualifications are developed in consultation with industry to equip you with the skills employers are looking for.

This qualification is for you if you already work in marketing and want to accelerate your career by improving your knowledge and skills at the strategic level.

This qualification provides the theoretical and practical knowledge and skills to manage the marketing function. This includes people, budget and channel management along with risk assessment and delivery of the value proposition.

It is delivered online and supported by regular live webinars and optional face-to-face study sessions at the start of each module. You are supplied with high-quality printed course materials and have access to multimedia resources through our Study Portal.

The qualification has four modules, each requiring three-months part-time study:

  • The Marketing Planning Process
    This module provides a detailed understanding of marketing planning. It considers segmentation, targeting and positioning with a view to developing sophisticated approaches to targeting customers and developing effective positioning strategies based on sound assessment.
  • Managing Marketing
    This module focuses on developing the marketer as a manager. You will gain the knowledge required to develop and manage an organisation's marketing infrastructure and capacity. This involves developing effective quality systems and processes to support compliance, and developing approaches to measuring and monitoring marketing activities.
  • Delivering Customer Value Through Marketing
    This module focuses on developing and executing marketing activities that deliver stakeholder value, achieve customer satisfaction and meet organisational objectives. It covers developing the product portfolio, managing marketing channels, managing the communications mix and managing the service expectations of customers.
  • Project Management in Marketing
    This module provides an in-depth knowledge of project management in the context of implementing a marketing proposal. It gives you the skills to develop and deliver a justified management process to support the initiation, implemention, risk management and control of marketing projects.

For further details, please request 'More Information' at the top of this page.

One of the following:

  • CIM Professional Certificate in Marketing
  • Any bachelors or Masters degree (or equivalent) with at least a third of credits in marketing
  • A diploma or advanced diploma in marketing or business
  • 3 to 4 years experience as a Marketing Manager

If English is not your first language, you will need IELTS 6.5 or Trinity ISE III/IV.

To study this qualification you will need internet access, preferably broadband, in order to log onto our online Study Portal and to participate in online tutorials. You will also need a headset that incorporates a microphone for online tutorials.

Apart from a web browser, the only software requirements are a PDF reader plus standard office automation software to write your assignment.

The fees are $1450 per module ($5800 for all four modules) plus CIM membership and assessment fees.

All fees are tax deductable and can be spread over the duration of the qualification.

Included in the fees are:

  • Study sessions - each module starts with an optional face-to-face study session.
  • Live webinars - regular live web-based tutorials.
  • Study guide - high-quality printed course notes to guide your learning and to provide additional reading and self-assessment exercises.
  • Assignment feedback - we review your assignment drafts to ensure they are up to the required standard before final submission to the CIM.
  • Tutor support - through phone, email and our study portal.
  • Study portal - a wealth of multimedia study materials, including recorded lectures, and the opportunity to network with other students through forums.

For further details, please request 'More Information' at the top of this page.