Introductory Certificate in Marketing

  • Start date: Flexible
  • Duration: 6 months
  • Entry: No requirements
  • Delivery: Part-time blended learning

This course will provide a solid foundation for your marketing career. It's rigorous and practical, and accredited by the World's oldest and largest organisation for professional marketers.

  • Work-based assignments – apply the theory as you learn
  • Solid foundation in marketing and a pathway to Diploma in Digital Marketing
  • Awarded by the World's oldest and largest marketing organisation

If you have little or no experience or qualifications in marketing, the CIM Introductory Certificate in Marketing will accelerate your career. Chartered Institute of Marketing qualifications are developed in consultation with industry to give you with the skills employers are looking for.

This qualification has two modules. Each takes three months to complete and involves approximately 3-4 hours study per week.

  • What is Marketing
    This module investigates the importance of marketing, how it links to different functions of an organisation and how it contributes to business success. It also gives you an understanding of the internal and external marketing environment and marketing mix.
  • Understanding Customer Relationships
    This module focuses on developing an understanding of internal and external customers. It considers how this knowledge can help you when designing marketing activities to achieve long-term customer loyalty.

For further details, please request 'More Information' at the top of this page.

This is an 'open' qualification, which means you need no previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context.

If English is not your first language, you will need IELTS 6.5 or Trinity ISE III/IV.

To study this qualification you will need internet access, preferably broadband, in order to log onto our online Study Portal and also to participate in online tutorials during the second module. You will also need a headset that incorporates a microphone for online tutorials.

Apart from a web browser, the only software requirements are a PDF reader plus standard office automation software.

The fees are $1250 per module, plus CIM membership and assessment fees.

All fees are tax deductable and can be spread over the duration of the qualification.

Included in the fees are:

  • Live webinars - regular live web-based tutorials during the qualification's second module.
  • Study guide - high-quality course notes to guide your learning and to provide additional reading and exercises.
  • Assignment feedback - we review your assignment drafts to ensure they are up to the required standard before final submission to the CIM.
  • Tutor support - through email and our study portal.
  • Study portal - a wealth of multimedia study materials, including recorded lectures, online self-assessment and forums.

For further details, please request 'More Information' at the top of this page.

The first module in this qualification is assessed through a one-hour multiple-choice exam.

Assessment of the second module is through a written assignment, which provides the opportunity to apply what you've learnt to your organisation or to an organisation of your choice.

You will also learn essential study skills that can be transferred and benefit your career and future study.