"Chartered Institute of Marketing qualifications are relevant, rigorous and transportable across the world and acknowledged as being credible.
"Studying for a CIM qualification will challenge you, develop your skills as a marketer, and make you more international."
Prof Steve Worthington
Propel your career with a prestigious international marketing qualification. All Chartered Institute of Marketing (CIM) qualifications are developed in consultation with industry to equip you with the skills employers are looking for.
- Is this qualification for me?
- What are the entry criteria?
- What are the benefits?
- What are the modules?
- What are the computer requirements?
- Sample online lecture
This qualification is for you if you already work in marketing and want to accelerate your career by improving your knowledge and skills at the strategic level.
You should have one of the following:
- CIM Professional Certificate in Marketing
- Any bachelors or Masters degree (or equivalent) with at least a third of credits in marketing
- A diploma or advanced diploma in marketing or business
- 3 to 4 years experience as a Marketing Manager
If English is not your first language, you also need IELTS 6.5 or Trinity ISE III/IV.
You will benefit from being able to demonstrate strategic-level skills in planning, decision making, prioritising and information management.
This qualification provides the theoretical and practical knowledge and skills to manage the marketing function. This includes people, budget and channel management along with risk assessment and delivery of the value proposition.
It has four modules:
- The Marketing Planning Process
This module provides a detailed understanding of marketing planning. It considers segmentation, targeting and positioning with a view to developing sophisticated approaches to targeting customers and developing effective positioning strategies based on sound assessment.
- Managing Marketing
This module focuses on developing the marketer as a manager. You will gain the knowledge required to develop and manage an organisation's marketing infrastructure and capacity. This involves developing effective quality systems and processes to support compliance, and developing approaches to measuring and monitoring marketing activities.
- Delivering Customer Value Through Marketing
This module focuses on developing and executing marketing activities that deliver stakeholder value, achieve customer satisfaction and meet organisational objectives. It covers developing the product portfolio, managing marketing channels, managing the communications mix and managing the service expectations of customers.
- Project Management in Marketing
This module provides an in-depth knowledge of project management in the context of implementing a marketing proposal. It gives you the skills to develop and deliver a justified management process to support the initiation, implemention, risk management and control of marketing projects.
For further details, please complete 'More information' box on the right of this page.
To study this qualification you will need internet access, preferably broadband, in order to log onto our online Study Portal and to participate in online tutorials. You will also need a headset that incorporates a microphone to plug into your computer during tutorials.
Apart from a web browser, the only software requirements are a suitable media player and Adobe Acrobat Reader. Both are available free of charge.
Click below to watch a sample online lecture:
Intensive study days plus part-time distance learning, or fully distance learning
$1450 per module plus CIM membership and assessment fees